For this challenge, we were tasked with designing a logo for a classmate based on an interview surrounding their personal values and interests.
For Peter, I wanted to create a logo that would showcase his love for the outdoors, specifically the mountains. He mentioned he wanted to work in the ski industry, so I wanted to make a logo that would help land him a job at his dream ski company.
I decided, after much sketching and Peter's feedback, to play off the "V" in his last name to create a mountain icon. Although simple, I think it helps define Peter's brand as outdoors-y and helps show off his passion for the mountains.